This research examines how the five largest companies selling private education systems – Abril Educação, Objetivo, Pearson, Positivo, and Santillana – have expanded its market to Brazilian municipalities by selling packages of services and materials, transforming, in many cases, public schools registrations on stock exchanges.
The report points out that “the abrupt and poorly planned primary schooling in the last two decades … has exposed the precariousness of many of the local administrations, generating a promising market for private counseling in the pedagogical and management fields.”
The text goes on to note that this situation encourages the “dissemination of private logic in public education and the influence of business players in the management of educational policy,” which occurs “to the detriment of democratic participation mechanisms and the strengthening of players committed to structuring of public education systems.”